SNEAKAHEADS

This is an activist group lead by sneaker lovers with a common goal to drive positive change in the sneaker industry.

They want our favourite sneakers to be made sustainably. That’s why they started SneakAhead , a global campaign aiming to fast-track sustainable practices in the sneaker industry.

The campaign consists of sneaky creative actions and an open letter to the biggest sneaker brands: Nike, adidas, Asics, Puma, New Balance, Reebok, Vans, Converse…

The Great Imagining brought their campaign to The Good Clothes Show 2024